Liberty Mountain is one of the largest outdoor recreation distributors in the United States, representing a wide range of technical and lifestyle brands across climbing, camping, hiking, and snow sports. With a portfolio that includes dozens of independent outdoor brands such as Grivel, Gibbon, Cypher, Peregrine, and Silva, the creative work required producing marketing assets to elevate each product while honoring the distinct identity and guidelines of every supplier. Each deliverable had to feel true to its parent brand while remaining cohesive within Liberty Mountain’s broader catalog and online presence. This involved researching the demographics, tone, and visual language of each audience, from alpine specialists to casual day hikers, to ensure the final creative balances technical accuracy with lifestyle appeal.