MiXR

An Innovator in Social Discovery

An Innovator in Social Discovery

MiXR is a UK-based nightlife platform that makes going out easier and more rewarding. The brand needed a cohesive visual system that could support everything from stadium-scale LED ads and in-app games to social content and seasonal campaigns. The focus centered on bringing consistency and energy to a wide range of touchpoints, creating a bold, modern identity that remains unmistakable whether seen on a phone screen, in a pub, or across a massive display.

MiXR is a UK-based nightlife platform that makes going out easier and more rewarding. The brand needed a cohesive visual system that could support everything from stadium-scale LED ads and in-app games to social content and seasonal campaigns. The focus centered on bringing consistency and energy to a wide range of touchpoints, creating a bold, modern identity that remains unmistakable whether seen on a phone screen, in a pub, or across a massive display.

MiXR is a UK-based nightlife platform that makes going out easier and more rewarding. The brand needed a cohesive visual system that could support everything from stadium-scale LED ads and in-app games to social content and seasonal campaigns. The focus centered on bringing consistency and energy to a wide range of touchpoints, creating a bold, modern identity that remains unmistakable whether seen on a phone screen, in a pub, or across a massive display.

Student Deals Program

Full campaign asset package included custom animation, iconography, social content, gamification and more

Student Deals Program

Full campaign asset package included custom animation, iconography, social content, gamification and more

Student Deals Program

Full campaign asset package included custom animation, iconography, social content, gamification and more

Friends giving cheers with their drinks in a pub. The text, "your go-to for good times" is overlaid on the image.
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A set of custom vector icons.
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A game teaser ad hinting at free drink prizes.
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A game teaser ad hinting at free drink prizes.
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birmingham city fc partnership

Stadium playback assets for jumbotron and sideline LED runners for St. Andrew's @ Knighthead Park in Birmingham, UK

birmingham city fc partnership

Stadium playback assets for jumbotron and sideline LED runners for St. Andrew's @ Knighthead Park in Birmingham, UK

birmingham city fc partnership

Stadium playback assets for jumbotron and sideline LED runners for St. Andrew's @ Knighthead Park in Birmingham, UK

Birmingham City FC players in a huddle center field. The stadium big screen shows the MiXR brand logo.
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A logo lockup of Birmingham City FC and MiXR.
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Two soccer players waiting to receive a ball.
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Birmingham FC's Jay Stansfield runs through the rain on the field, holding up one finger. Behind him, the MiXR logo can be seen scrolling on the sideline banner.
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2025 Advent Calendar

Full asset package for in-app game experience—including full UX buildout, custom animation, vector illustration, character design, and social content

2025 Advent Calendar

Full asset package for in-app game experience—including full UX buildout, custom animation, vector illustration, character design, and social content

2025 Advent Calendar

Full asset package for in-app game experience—including full UX buildout, custom animation, vector illustration, character design, and social content

MiXR Advent Calendar.
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Illustrated doors of an advent calendar.
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Illustrated composition of the fourth week in a December advent calendar.
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An assortment of iPhones showing the user flow of the advent calendar.
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A prize winning screen showing a refreshing glass of Smirnoff with a lemon garnish.
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