Logitech’s refreshed brand identity required a unified creative system that could bridge its diverse B2B markets, spanning commercial workspaces, personal home setups, and education environments. While the new brand direction brought a bolder, more human tone, the company also needed to adapt years of existing assets and campaigns still in circulation. The challenge lay in evolving those materials without losing equity or continuity across the organization’s many product lines, audiences, and channels. In practice, that meant navigating inherited creative files, legacy product imagery, and regionalized marketing materials, all while introducing new visual rules, tone of voice, and messaging frameworks that reflected the refreshed identity. Alongside these updates, new interactive experience campaigns were developed to increase engagement and encourage deeper product exploration across digital and in-person touchpoints. These experiences helped bring the brand to life in more dynamic ways while reinforcing consistency across channels.