Menu

Menu

A smarter approach to recipe planning

A smarter approach to recipe planning

Menu is a recipe-driven grocery and pantry app designed to simplify the most friction-heavy part of cooking: knowing what you already have and what you still need. Rather than attempting to replicate the complexity of a full grocery database or track every item in a household, Menu focuses on a narrower, more useful problem space. It treats your pantry as a living set of ingredients shaped by the recipes you actually cook. The app parses that pantry against recipes you save, highlighting gaps and automatically generating a grocery list to fill them. The concept was not to create another all-in-one food platform, but a focused tool that quietly improves the workflow between inspiration, planning, and shopping.

Menu is a recipe-driven grocery and pantry app designed to simplify the most friction-heavy part of cooking: knowing what you already have and what you still need. Rather than attempting to replicate the complexity of a full grocery database or track every item in a household, Menu focuses on a narrower, more useful problem space. It treats your pantry as a living set of ingredients shaped by the recipes you actually cook. The app parses that pantry against recipes you save, highlighting gaps and automatically generating a grocery list to fill them. The concept was not to create another all-in-one food platform, but a focused tool that quietly improves the workflow between inspiration, planning, and shopping.

Menu is a recipe-driven grocery and pantry app designed to simplify the most friction-heavy part of cooking: knowing what you already have and what you still need. Rather than attempting to replicate the complexity of a full grocery database or track every item in a household, Menu focuses on a narrower, more useful problem space. It treats your pantry as a living set of ingredients shaped by the recipes you actually cook. The app parses that pantry against recipes you save, highlighting gaps and automatically generating a grocery list to fill them. The concept was not to create another all-in-one food platform, but a focused tool that quietly improves the workflow between inspiration, planning, and shopping.

Brand & Product Design

Brand identity, product discovery, prototyping, and early development

Brand & Product Design

Brand identity, product discovery, prototyping, and early development

Brand & Product Design

Brand identity, product discovery, prototyping, and early development

Two phone screens showing the Menu app. Ingredients are suspended in the air around.
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An image showing Menu's color palette, inspired by fresh produce.
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A culinary journalist photo of Cacio e Pepe.
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A culinary app ad showing a bowl of Bibimbap and the text, "Make it better at home."
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An image showing a difficult recipe from the community and the message "Your Kitchen" rated at five stars.
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